Dee Wells is a nationally known consultant on sneaker marketing, social media outreach and branding. He is co-founder and instructor at Future Focus Media Co-op. His company, OSD, LLC is a multimedia and brand marketing company that works with clients in the footwear industry and hosts a weekly internet-based sneaker talk show. He is also deeply involved in Worcester community organizations as founder of Central Mass Film Fes- tival and board president of Worcester Roots Project.